Meta’s AI ad tools are inefficient, causing high ad spend
Massive overspend: Meta's automated ad platform, Advantage Plus, has been blowing through advertiser budgets, sometimes exceeding daily caps by 75% and charging 10x the normal CPMs.
Performance woes: Advertisers report a drop in campaign performance, with some seeing CPMs 3-4 times higher than last year.
Support struggles: Meta's laid-off support staff and chatbot-heavy approach are making it difficult for advertisers to get help and answers.
AI-powered promise vs. reality: While Meta boasts AI-driven improvements, the platform seems buggy and unstable, with reports of sudden overspending and inconsistent performance.
Impact on ad spending: This issue has led some advertisers to scale back or completely abandon Advantage Plus, returning to manual ad campaigns.
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