Massive overspend: Meta's automated ad platform, Advantage Plus, has been blowing through advertiser budgets, sometimes exceeding daily caps by 75% and charging 10x the normal CPMs.
Meta’s AI ad tools are inefficient, causing…
Massive overspend: Meta's automated ad platform, Advantage Plus, has been blowing through advertiser budgets, sometimes exceeding daily caps by 75% and charging 10x the normal CPMs.