Massive overspend: Meta's automated ad platform, Advantage Plus, has been blowing through advertiser budgets, sometimes exceeding daily caps by 75% and charging 10x the normal CPMs.
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Meta’s AI ad tools are inefficient, causing…
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Massive overspend: Meta's automated ad platform, Advantage Plus, has been blowing through advertiser budgets, sometimes exceeding daily caps by 75% and charging 10x the normal CPMs.